Crisis Communications + Reputation Management
Our in-house team of media buying professionals has placed millions of dollars worth of advertising at the local, state and national level. We provide a detailed analysis of the broadcast, cable, digital, and radio options relevant to the campaign in order to help drive messages, in every medium.
In 2008, Balsera Communications led the Spanish-language media messaging and outreach for the Obama for America campaign. Efforts won Obama 68 percent of the Hispanic vote, the largest Hispanic margin in the history of any presidential candidate.
United Teachers of Dade launches social media campaign to increase awareness of the critical role of teachers as the engine of Miami Dade County Public School system.
We not only practice digital trends – we live them. We understand that the digital realm evolves rapidly, so we continuously stay abreast of trends and use tools that help us keep our clients ahead of the curb in the digital age. Combined with our ability to create compelling and thoughtful content that engages users online, we are able to develop a deeper relationship between our clients and their audience and facilitate more pointed and strategic communications plans that help clients achieve their goals.
Today’s environment of quick soundbites and clickbait headlines, make it a necessity to deliver clear and concise messages to audiences across a variety of channels. Whether it is for print or broadcast interviews, our team works to help clients create and deliver impactful soundbites.