Strategic Communications
![Telemundo performers win NLRB vote after year long national and public campaign to work under union contracts.](http://balserapr.com/wp-content/uploads/2018/09/services-1.jpg)
![Julian Castro speaks to Hispanicize 2018 attendees about the importance of Latino civic engagement.](http://balserapr.com/wp-content/uploads/bb-plugin/cache/services-2-square.jpg)
Public Affairs
Crisis Communications + Reputation Management
![The National Hispanic Landscape Alliance works with the Washington Post in response to the growing seasonal worker crisis that is crippling industries across the country.](http://balserapr.com/wp-content/uploads/2018/09/washingtonpost-e1541366481301.jpg)
![Miami Beach Fraternal Order of Police seeks to raise awareness about the increased risks of Zika in first responders.](http://balserapr.com/wp-content/uploads/2018/09/services-4.jpg)
Media Relations
Media Buying
Our in-house team of media buying professionals has placed millions of dollars worth of advertising at the local, state and national level. We provide a detailed analysis of the broadcast, cable, digital, and radio options relevant to the campaign in order to help drive messages, in every medium.
In 2008, Balsera Communications led the Spanish-language media messaging and outreach for the Obama for America campaign. Efforts won Obama 68 percent of the Hispanic vote, the largest Hispanic margin in the history of any presidential candidate.
United Teachers of Dade launches social media campaign to increase awareness of the critical role of teachers as the engine of Miami Dade County Public School system.
Digital Strategies
We not only practice digital trends – we live them. We understand that the digital realm evolves rapidly, so we continuously stay abreast of trends and use tools that help us keep our clients ahead of the curb in the digital age. Combined with our ability to create compelling and thoughtful content that engages users online, we are able to develop a deeper relationship between our clients and their audience and facilitate more pointed and strategic communications plans that help clients achieve their goals.
Media Training
Today’s environment of quick soundbites and clickbait headlines, make it a necessity to deliver clear and concise messages to audiences across a variety of channels. Whether it is for print or broadcast interviews, our team works to help clients create and deliver impactful soundbites.
![Balsera Communications founder Freddy Balsera serving as political analyst on Telemundo Networks.](http://balserapr.com/wp-content/uploads/2018/09/services-5.jpg)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-09-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-09-150x150.png)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-10-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-10-150x150.png)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-01-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-01-150x150.png)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-02-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-02-150x150.png)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-03-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-03-150x150.png)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-04-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-04-150x150.png)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-05-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-05-150x150.png)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-06-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-06-150x150.png)
![http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-07-150x150.png](http://balserapr.com/wp-content/uploads/2018/09/balsera-logo-AA-07-150x150.png)