DIRECTOR OF PUBLIC RELATIONS
Julie Lugones' communications experience stems from more than 25 years of leading public relations programs for some of the biggest names in the consumer electronics and healthcare segments, including brands such as Apple, Xerox, InHealth Medical Group, and Cleveland Clinic of Florida.
During her tenure with Fusion, prior to joining Balsera Communications, she had the opportunity to work on internal and external public relations campaigns for both the US Hispanic and Latin American markets. Julie also established and managed a network of over 20 agencies located throughout Latin America and the Caribbean. Her current and past client relationships demonstrate her
flexibility and ability to maintain professional and long-standing client rosters.
Prior to co-founding Fusion Communications, Julie worked in corporate communications at MasterCard International, where she was tasked to fully integrate a new network of public-relations firms reporting directly to the regional headquarters in Miami. Before that, she also gained invaluable experience on the agency side working at Miami-based marketing communications firm GrupoUno International, where her client list included Canon, Seagate, Yahoo!, and Sony-Ericsson.
In previous communications positions, Julie executed U.S. Hispanic campaigns for Nestlé USA, Colgate-Palmolive and Merck Publishing Group. She coordinated media events for such clients as United Airlines, Apple, Disney World on Ice, Bvlgari, and Christofle. She also worked as a news writer for WSVN Channel 7, Miami’s Fox affiliate.
Julie is a graduate of Florida International University, where she earned a Bachelor of Science in Communications with a minor in Marketing. She is also an active member of PRSA Miami chapter and is closely involved in the Endowment Committee.
She is fluent in Spanish and English.