DIRECTOR OF PUBLIC RELATIONS
Sonia Diaz is the Director of Public Relations and Digital Strategies at Balsera Communications. In her role, she leads local and national media relations, digital strategies, public affairs initiatives, issues advocacy efforts and U.S. Hispanic outreach for Fortune 500 companies, and grassroots organizations. Her extensive experience in both the global and boutique agency setting has earned her four national awards, including 2014 PR Week Multicultural Campaign of the Year.
Her past and current client roster includes UnitedHealthcare, National Hispanic Landscape Alliance, Hispanicize, Miami Beach FOP, United Teachers of Dade, Environmental Defense Fund, Miami Foundation, Rockefeller Foundation 100 Resilient Cities, The Jose Milton Foundation, IMPAC Fund, 3M, BBC Worldwide, Vme TV, SAG-AFTRA, United Health Foundation, Catholic Relief Services, NCLR, Our Kids of Miami Dade & Monroe, the Episcopal Diocese of Southeast Florida, eMerge Americas, and many others.
Prior to joining Balsera Communications, Sonia worked at Burson-Marsteller where she supported communications efforts for corporate, multicultural, tourism and technology clients in the US and Latin America. There, she led campaigns for the Costa Rica Tourism Board (ICT) to raise awareness of the country's worldwide leadership in sustainable tourism practices.
Sonia started her career at Edelman Public Relations in her home state of Texas where she received her B.A. from Texas State University in Modern Languages and Mass Communications.
In addition to her work, Sonia served as president for HPRA Miami from 2014-2016 and as a director for HPRA USA from 2016-2017. She is currently serving on the inaugural board for ColorComm Miami.
For her work and achievements, the Texas State University College of Liberal Arts awarded her with the Distinguished Alumni Rising Star Award in 2017 and in 2018 she was named one of South Florida's Most Influential Women in Business by the South Florida Business Journal.